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Mission & Vision

"The USB’s vision is to be the preferred knowledge partner of the world in Africa and of Africa in the world"


The USB’s mission is to create, disseminate and apply business knowledge through the provision of relevant, emancipatory, well-founded and responsibly delivered business education and research of international standard to current and future leaders worldwide, with particular emphasis on sub-Saharan Africa

We do this by:

  • delivering top-quality business education to individuals and organisations
  • producing research which is worthy of international respect
  • promoting authentic, critical academic discourse
  • engaging positively and imaginatively with societal issues
  • embracing diversity and transformation
  • fostering the interests of our stakeholders, specifically organisations, students, alumni, international partners and society

The USB Standard

A test to guide our thoughts and actions:

  • Is it open, honest and ethical?
  • Is it impartial, non-discriminatory and fair to all?
  • Will it enhance true scholarship and collegiality?
  • Will it foster criticality, insight and intellectual advancement?
  • Is it inclusive, generous, affirming and transformative?
  • Does it offer equal access, participation and opportunity?
  • Will it impact constructively and responsibly on industry, society and the environment?